In a society that increasingly sees business — and in particular, business for profit — as dirty, Andreas Widmer, a Swiss guard turned CEO entrepreneur, delivers an essential message: For-profit business can be a force for good in the world, especially if its leaders live out a “person-centered ethic.”
Widmer offers a seemingly unlikely model for business leaders today – Blessed John Paul II, namely because of the great pope’s emphasis on the humanity of each individual. Business, even in a for-profit context, exists to serve man. It serves employees, who strive to earn a living; it serves customers, who gain a service or product; and it serves investors, who earn returns on financial investment. The leader who loses sight of the fact that business exists to serve people sets himself and his company up for long-term failure (even if there is material profit in the short-term).
This is not to say that profit is bad, of course; according to Widmer, profit is the incentive that helps us serve employees, customers, and investors even better. But profit for its own sake, without any concern for man, is dangerous. That’s why Widmer so strongly advocates for a “person-centered ethic,” so distinctively embodied in John Paul II.
Widmer offers 9 lessons — drawn from John Paul II’s teachings and from anecdotes of personal encounters with the pope — to help the business leader cultivate his ethic, virtue, and humanity. What makes this book so outstanding, however, is that while it is directed towards business leaders, anyone can apply John Paul II’s teachings to their lives. Virtue, after all, is to be lived out no matter what your situation in life — whether you are a layman, a CEO, or a pope.
Content: 9 chapters dedicated to 9 leadership lessons, based on Andreas Widmer’s encounters with the pope while he was a Swiss guard.
Style: Very colloquial, which makes for an easy and light read. (Read through it on your next long plane flight!) Alternates fluidly between (auto)biographical sketches, encyclical quotes, and abstract lessons.
Catholic?: It’s refreshing to find a businessman and author like Widmer who sincerely tries to live out his Catholic faith in all aspects of his life, instead of compartmentalizing faith, work, and play like so many of us are wont to do. It is Widmer’s attitude that will leave the reader convinced that business for profit, too, can be a vocation.